There is a view that: Before the transformation, Letao was a retailer, and what it needed was category management capabilities, sales capabilities, and traffic acquisition capabilities; after the transformation, what it needed was brand building capabilities, supply chain capabilities, and increased brand premiums.

But something unexpected happened. At this moment, Zhang Lan's younger brother died unexpectedly. Zhang Lan took care of this younger brother since he was a child. When he was jumping in the queue in Hubei, he even caught frogs for his younger brother to eat. Later, the two of them opened A Lan Restaurant together. We have gone through many difficult times together."Mr. Zhang and Mr. Li are here, and they are all for saving face. They have to be respected for the toast, and they have to be respected for this room.

Regardless of whether it was listed or not, South Beauty could not escape the fate of decline.3. The founder’s strategy is too radical On the road of no return.After 130,000 yuan, he founded Alan Hotel and earned 60 million yuan in 10 years. After returning to his motherland, Zhang Lan could finally start his own business. The threshold was low and the catering industry that he was familiar with naturally became Zhang Lan's first choice.

But according to Zhang Lan's only son, Wang Xiaofei, South Beauty didn't sign any gambling agreement at all, and everything was rumored by the media.The failure of Zhang Lan and South Beauty is more due to Zhang Lan's personal mistakes in operation and management. The introduction of capital only made these mistakes surface earlier.

” South Beauty’s first store opened in Beijing International Trade Center, specializing in office business people.

Ten years ago, South Beauty could still attract customers with dishes such as pen salad and Jiangshigun beef. But 10 years later, it still only has these dishes, and the quality has plummeted, and the price is expensive. How can it retain customers? On Zhihu , "How did South Beauty decline?" There were a total of 134 answers, each of which pointed out that South Beauty's dishes were not tasty and the service was not good enough.In the above, we only analyzed how to adjust and optimize the advertising position according to the data based on the conversion item "order success page". Of course, this is not the only basis. The on-site advertising analysis can analyze other conversion items, as shown in the figure: We can see from the picture that other conversion items can also be analyzed, such as "successful registration, membership package, third-party login, etc." we saw in the picture above.

For e-commerce operators, the most troublesome thing is the setting of advertising spaces, especially during holiday promotions. How to use advertising spaces rationally is a question that every operator has to think about.For example, the four parts A, B, C, and D marked in blue in the picture below are on-site advertisements.

2. The position of AD-3 can be adjusted to the eye-catching area of the page, and it can be exchanged with the advertising position of AD-2.Why is there such a result? This requires us to analyze the reasons: 1. Comprehensive comparison of the clicks of the four advertising positions, AD-1 has the most, and the number of conversion details is also the largest, reflecting that this position may be the main position for advertising activities. It is a more conspicuous and eye-catching position on the website page.