Bi Sheng is a person who works very hard. It is said that he suffered from heart disease due to exhaustion. He always has quick-acting heart-relief pills in his desk and business bag; he is also a person with strong execution ability. Every time he finds a problem, he will work hard immediately Correction: He has no shortage of contacts or funds... But since Bi Sheng started his business, there seems to be a strange circle: the beginning is always full of expectations, but problems frequently appear soon after... Shi Yuzhu once said : “A company pays the biggest cost and the biggest waste does not lie in its actual operation. In fact, the price paid for wrong decision-making is the highest.

After that, Zhang Lan successively opened a "Alan Roast Duck Hotel" in Guang'anmen, and a "Bainiaoyuan Garden Shark's Fin Seafood Restaurant" in the Asian Games Village. The business is booming.Because she was worried that she would miss her son too much and return home early, Zhang Lan even buttoned up the photo of her son that she brought with her and put it on the bedside table. She couldn't bear it anymore, so she turned it over and quickly buttoned it up again.

At that time, many people advised her that high-end office buildings had high rents, large investments, and few customers, and the risks were too great. However, Zhang Lan had her own idea: among all consumers, white-collar consumers are the most rational. If the food meets To their taste, they will come together.document.writeln('Pay attention to entrepreneurship, e-commerce, and webmasters, scan the QR code of A5 Chuangye.com WeChat, and draw prizes regularly.On Christmas Eve in 1991, Zhang Lan boarded the plane back to China with $20,000 earned from part-time jobs and her dream of starting a business.

Every morning, the big refrigerated truck came, and one person moved 18 large steaks, each of which weighed dozens of catties.Such hard work allowed her to earn 20,000 US dollars in less than 2 years, which also became the capital for her future fortune.

But the monotonous life soon ended. In 1987, Zhang Lan divorced her husband and lived alone with her 6-year-old son. But as a woman with a child, her salary was not high, so you can imagine the hardships of life.

However, with the increase of public funds consumption, the core of mass consumption has been replaced by high-end consumption, and it is no longer aimed at ordinary people. Although it will benefit enterprises for a certain period of time, the sustainability is not strong. Who knows when Will the policy change? Sure enough, with the consumption of public funds being curbed, South Beauty’s business is also in trouble. Later, it announced that it will carry out a mass transformation, but it dares to sell lunch boxes at 28 yuan a piece in its own store. 100 yuan.” This conclusion made Bi Sheng and his team very painful. They felt that they could not find a direction. Fortunately, the capital side never put pressure on them. Instead, they always encouraged Bi Sheng, "Bi Sheng, you can find the direction by yourself. As long as your team is here, No matter what you do, if you have ideas, continue to vote for you and be optimistic about your team.

This became the basis for his firm belief that "e-commerce is a scam."Bi Sheng is a person who works very hard. It is said that he suffered from heart disease due to exhaustion. He always has quick-acting heart-relief pills in his desk and business bag; he is also a person with strong execution ability. Every time he finds a problem, he will work hard immediately Correction: He has no shortage of contacts or funds... But since Bi Sheng started his business, there seems to be a strange circle: the beginning is always full of expectations, but problems frequently appear soon after... Shi Yuzhu once said : “A company pays the biggest cost and the biggest waste does not lie in its actual operation. In fact, the price paid for wrong decision-making is the highest.

At the beginning, the toys sold by Letao.com were relatively miscellaneous, and the quality was uneven. Customer satisfaction was not high, and the operating expenses caused by returns and exchanges were also high.Then everyone saw that those who sell goods on the Internet, such as Aokang and Nike, made money because they only do business.