The first few pages of Tmall all show the products of big merchants, and each brand displays several products! Big merchants already have fixed fans and brand awareness, and most of them will enter the store through collections and direct search of brands.

By the end of 2016, the number of shared bicycles launched by Yonganxing was only 40,000.After a lapse of more than a year, Yonganhang applied for an IPO again, and shared bicycles became a topic that could not be avoided.

Shenzhen Venture Capital and Ant Financial probably didn't expect that they invested in a traditional company, but caught up with the trend of shared bicycles.Yong'an Xing submitted an IPO application as early as 2015, and that prospectus did not mention a single word about the current hot dockless shared bicycles.In December 2014, Shanghai Yunxin increased the capital of the company by 100 million yuan, with a post-investment valuation of 900 million yuan, corresponding to about 13 times the estimated net profit in 2014.

Yonganxing was established in 2010. Its main business is public bicycle services. This is a traditional industry that has been developing for many years. Many companies have already entered the capital market, such as Jintong Technology and Lvchang Technology on the New OTC Market.The post-money valuation is 200 million yuan, corresponding to about 14 times the estimated net profit in 2012.

This is already much higher than the expansion rate of Yonganxing in the past seven years, but if we want to participate in the shared bicycle war, this number is conservative.

There are currently no public bicycles or shared bicycle companies on the A-share market. If calculated based on the average price-to-earnings ratio of about 70 times on the GEM, Yong'an Bank's market value is expected to exceed 7 billion yuan.As shown in the figure below: (We intercepted a user's website homepage) Through the above figure, we can see: the click volume, conversion volume, conversion details and other data of the page where the ad slot is located.

First of all, let's take a look at what data the on-site advertising analysis can analyze for us.For example, the four parts A, B, C, and D marked in blue in the picture below are on-site advertisements.

The article shares some methods of operating advertising on the site, hoping to help everyone.Doing a good job of on-site advertisement analysis can not only understand the effect of an ad in a certain area or a certain picture, but also analyze which advertisements are popular and which have the highest attention based on data such as page views and clicks where the advertisements are located, and then based on these data Adjust and optimize page layout to achieve the purpose of increasing sales.