On December 12 of the same year, Niconico was officially established.

After taking over the order, Liu Xiaodong began to change his marketing strategy, switching the shipping channel from night market to white market, and this change was inspired by his peer Bacardi.However, the two reseller models are very different.

On the one hand, sales were sluggish, and on the other hand, advertising costs soared. As a result, Bairun Co., Ltd. suffered a net loss of 142 million yuan in 2016.At this time, Liu Xiaodong faced a choice: whether to close Bacchus Wines.It is for this reason that RIO's sales have continued to slump since the third quarter of 2015.

The trump card of these "Antetokounmpo" products is low price. They sell 24 bottles per box for only a few dozen yuan, and the more expensive ones are only 5.98 yuan, which is almost half the price of RIO.Pre-mixed drinks are a kind of cocktail mainly sold in white venues. Their alcohol content is very low. For example, RIO’s general products are 3 to 4%. Therefore, pre-mixed drinks are not suitable for social drinks like liquor. People who like to drink People who don't like drinking think that this kind of wine is not as affordable as drinks.

But Liu Xiaodong refused to let go, so he persuaded the board of directors to sell Bacchus Wine to several natural persons headed by himself at a price of 100 yuan.

These "letter brothers" not only threatened RIO's price system, but also ruined consumers' impression of pre-mixed wine.Sometimes, it may not be a good thing for the wind to come too early.

When Nongfu Spring turned itself into a design company, won an international design gold medal, and spent a lot of money to shoot advertisements, Weiquan Juice changed its packaging and allowed consumers to prank it, but its monthly sales growth remained stable. above 20%.The report predicts that in the next three years, the compound annual growth rate of China's video paying users will exceed 40%, while the compound annual growth rate of movie box office is only 5% to 10%.

But in the field of TV dramas, small IPs with excellent operators are more likely to succeed.The so-called "cost-effectiveness" is to compare the script, lineup, and expected revenue of a TV series or film. The project selection criteria not only consider the production, cast team, capital background, etc.