Although these two stories have different intentions, they both illustrate a basic logic of rural tourism: from a certain perspective, the rise of rural tourism is the inevitable result of urbanization development! On the one hand, the consumption of rural tourism The demand has distinct characteristics of the times: urban residents want to get rid of the tense rhythm and stay away from smog-filled cities, crowded streets, narrow living spaces and unsafe food; on the other hand, they also pursue spiritual self-cultivation and return to the cultural tradition of nature. "Nostalgia" has significant universal value in both the East and the West, which is the economic and humanistic basis that determines the great development prospects of rural tourism.

However, he also realized that Niconico needs to use these platforms as a reference to make changes.The main support for Niconico content in the early days was the secondary creation videos and music videos submitted by users, and the users' barrage content was relatively straightforward. Most of them expressed their likes and dislikes of characters or music, and there was no "like" as now. "Extremely imaginative".

Masao Kawakami then added: "Niconico animation was originally a service developed to compete with Youtube, and we originally planned that this competition would come to an end in about five years.  In 2006, Youtube entered the Japanese market.” Kawakami expressed his views on the Niconico Super Conference in an interview with the media in 2014.

It seems that now it is the barrage, not the video itself, that is the real reason for them to enter this platform.“If one day I look back at the present, I think the decision to hold a super conference will be a very meaningful turning point.

People who were separated by the Internet were brought back together by barrage. In the era of prosperous TV media, everyone is always used to gathering together to watch programs with gusto.

Niconico also often holds user MAD contests. For example, in 2015, Niconico held a still-drawing MAD contest for the popular animation "One Punch Man". The winner successfully won a prize of 100,000 yen.Traditional project planning, investment and operation models have become increasingly unable to adapt to the homogeneous competition brought about by wave-style consumption, the product segmentation brought about by personalized consumption, and the increasingly diversified market environment. For rural tourism development and application enterprises In terms of how to handle the balanced relationship between light and heavy assets, how to rationally design the investment and operation system, and how to face changes in market demand and rapid iteration of products and services, these new trends have obviously had an impact on the management structure, organizational system and Human resources put forward higher demands.

If the birth of China's first farmhouse "Xu Family Courtyard" in Chengdu in 1986 is regarded as the "genesis" of rural tourism, China's rural tourism thirty years later has undergone radical changes.Efficiency refers to the ratio between input and output within a specific period of time.

The core resource of operations is people, and the two elements that gather people are interests and values, but the core is still interests, and values are only a lubricant to attract people and promote relationships between people. Only when the countryside has relatively good income can it obtain space for sustainable development and attract excellent operational talents, and then it is possible to form a healthy development of rural tourism.In the follow-up "When We Talk About Rural Tourism, What Are We Talking About?" During the development process, resource judgment, product ecological construction, and light and heavy asset allocation are carried out, thereby improving efficiency in multiple aspects, and even realizing a virtuous circle of industrial ecology.