At that time, Country Garden was located in a remote location, with no village in front and no store in the back, so it sold a total of three sets.

Having said that, the essence of mezzanine and credit investment is still debt, which belongs to fixed income investment, which is far from pure PE investment, but it has just changed its name.Another comparison is that CDH Cultural Industry Fund is currently in the process of raising funds, but its fundraising channel is through trusts, with financing starting from 1 million. According to the normal fundraising method of first-class funds, among the top funds of the same type , the investment threshold for LP is 10 million or 30 million.

document.writeln('Pay attention to entrepreneurship, e-commerce, and webmasters, scan the QR code of A5 Chuangye.com WeChat, and draw prizes regularly.As for the team, although its official website announces that its core team that owns equity has not changed in ten years, on the one hand, the team is stable, and on the other hand, in terms of the team that holds equity, if new people are not promoted, there will be insufficient innovation.However, there are still not many investors in this structure, so for mezzanine investment, CDH Investment has received a small amount of insurance funds, FOFs and other funds.

What is CDH Investment doing today? According to CDH Investment’s official website, CDH Investment’s current main businesses include: PE investment, innovation and growth funds, real estate investment, mezzanine and credit investment, wealth management, and Runhui Investment.”This ban caused the founder Wu Shangzhi to face the situation of "unemployment" after working at China International Capital Corporation (hereinafter referred to as "CICC") for seven years.

An era of CDH in the past and now CDH Investment, its official website clearly states that it is an alternative asset management platform that integrates Chinese resources.

But a ridiculous case is that in terms of fundraising for such a high-quality company, except for the mezzanine capital of CDH Investment, which received an injection of insurance capital, in other aspects of the business, they are not as pure as doing risk management. The invested IDG capital is generally recognized by high-level LPs, such as Social Security Capital.  I have no experience in how to run a game, but I think the most important thing is to have a clear goal and follow the trend.

7. Competitive product analysis 7.1 Scope and target of competitive product analysis The first step in competitive product analysis is to determine the scope of competitive products.In the end, they made a choice, but in fact it was not them who made the choice, but the users. The only thing they had to choose was whether to follow the needs of users, or to forcefully change users' habits to adapt to them. In the end, they chose I chose the first one, and among the countless choices later, I insisted on choosing the option of following the needs of users.

Users are not resistant to small payments for mobile games, and coupled with the beauty and showoff brought by skins, adding a few attributes to the skin is like the last straw for users, because most people like the heroes There are not many skins, so if you can get the full experience of this game for a small amount of money, it is worth it for them.Product operation analysis summary: The picture below shows the Baidu Index trend chart of "Honor of Kings" since its release. From it, we can clearly see that the popularity of "Honor of Kings" continues to rise, and in the process of rising, there are still ABCDEFGH, these relative high points, if you study in depth, you will find that these high points correspond to: A, game public beta; B, 2016 Spring Festival; C, Qingming Festival + King of Glory TGA Grand Prix ;D, May Day holiday + new version + King of Glory City Competition; E, Dragon Boat Festival; between E and F, summer vacation; F, Mid-Autumn Festival; G, National Day; H, 2017 Spring Festival.